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Wira
Wira is one of our latest projects in which we built the brand from the scratch.
They delivers smart home solutions and energy savings through technology in a number of cities throughout Saudi Arabia.
Consider the possibility of reducing your consumption cost by up to 30% with the use of smart system technologies. This is one of their core values, along with offering all with affordable solutions.
Challenge
Our client wanted to dispel old myths about smart home systems being very expensive or difficult to use.
He believes that smart home solutions should be accessible to everyone.
So we had to define the right strategy first and make sure to represent the client's beliefs of integrating technology into daily life.
Solution
We started with defining the strategy of the brand, studying the market and competitors, determining the right brand position, and lastly selecting the name and building the brand.
The creative direction we took fulfilled his need and the project's strategy.
A simple logotype mixed with energy and technology-related colors, applied in a way that emphasizes the ease and simplicity of Wira's technology.
We developed a huge number of brand applications based on the client's requests, and we expanded them with more examples from the visual identity application guide.
Client feedback
We asked to Simply to help us create a logo, but they gave us a lot more. They helped us handle key issues regarding our brand through a thoughtful, encouraging, and well-planned brand creation process. Simply help us in conveying our main goal to our clients and how to do it. This approach was very valuable as owners of a new business. They listened, educated, and guided us along the way until delivering a stunning design along with a strategy for making it successful in our market. We are extremely proud of our brand!
