Hadi

The company decided to shift its focus to B2B (roasters and cafés) in 2022, thus a redesign of the identity was necessary to carry out this transformation and assist them in repositioning in the market.

Our goal was to modernize the brand without abandoning its rich heritage, which customers loved and were familiar with.

We started by deciding on a fresh creative approach that both reflects the recent shift and respects the company's core values. Then, in line with this new design direction, we redesign the logo and developed the new colors and the brand applications.

With the launch of the brand in its new look, we worked on creating and launching the right marketing messages for both the new audience in the business sector and the old audience that adores Hadi.

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As part of Hadi's brand transformation, we recognized the need for a comprehensive website redesign that would align with their new B2B focus and enhanced brand identity. The goal was to create a user-friendly, visually appealing platform that would effectively communicate Hadi's values and offerings to their target audience of roasters and cafes.

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The redesigned website is receiving positive feedback from both existing and new customers. The new design not only strengthened Hadi’s brand presence in the B2B market but also enhanced customer engagement and satisfaction. Traffic and sales saw a significant increase, affirming the effectiveness of our design and development efforts.

Since I've known Simply's designers for a very long time, I knew our brand was in good hands. The beauty of working with Simply is that they help you with a very organized process at each stage, and their creative is definitely on par with the best branding firms in the world.